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Law of Ukraine «On Advertising» dated July 03, 1996 No 270/96–VR Article 1. Definition of the terms, an excerpt

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unfair advertising is considered as the advertising, which misleads or may mislead the consumer, causes damage to people, the state or society as a consequence of inaccurate, untruthful, ambiguity, exaggeration, concealment, violation of requirements concerning time, place and manner of distribution.

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